From Transactional to Transformational: What True B2B Loyalty Looks Like

B2B loyalty has changed over the years. Many companies still depend on discounts, rebates, or points to keep partners engaged. These methods may boost short-term sales, but they rarely build strong relationships. When loyalty is tied only to rewards, it becomes easy to break. A better offer from a competitor can quickly pull partners away. […]

Tagged Transactional vs transformational loyalty