Why Recognition Is Replacing Salary as the Top Retention Strategy

For years, higher pay was seen as the main way to keep employees loyal. When people felt unhappy, the usual response was a raise or a bonus. But that thinking is slowly changing. Many organizations are noticing that salary alone does not keep people committed for the long term. Employees want to feel seen, valued, […]

Why Experiential Rewards Matter More Than Points and Discounts for B2C Loyalty

Customer loyalty has changed. People no longer stay loyal just because a brand gives points or price cuts. They expect more value for their time, attention, and trust. Experiential rewards in B2C loyalty programs are becoming the stronger choice because they create real moments that customers remember. Unlike points that often sit unused or discounts […]

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