Why Client Retention is More Profitable than Acquisition?

Have you ever wondered what truly drives a business to success—bringing in new clients or keeping the existing ones happy? The debate between client retention vs acquisition is ongoing, but data shows that retention is the real winner. While customer acquisition sounds exciting, it comes with higher costs and risks. Retention, on the other hand, […]

The Future of B2C Loyalty: Trends Shaping Consumer Rewards Programs

Nowadays in the face of fierce competition, business units are buckling down to develop approaches that create loyalty with customers. One such avenue is through consumer rewards programs. These programs are pivotal in nurturing customer loyalty, driving consumer engagement, and maximizing Customer Lifetime Value (CLV). As we peer into the future, it’s evident that the […]

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