How Behavioural Economics Shapes Consumer Loyalty in 2025

Consumer choices are rarely as logical as they seem. People believe they compare options, weigh prices, and act rationally. In reality, habits, emotions, and small cues guide many decisions. This is where behavioural economics and consumer loyalty connect. Brands that understand how people think and feel can create stronger bonds that last beyond one purchase. […]

Tagged Behavioural economics and consumer loyalty