B2B Loyalty vs. B2B Retention: What’s the Difference and Why It Matters

When businesses talk about keeping clients for the long term, two terms often come up: B2B loyalty and B2B retention. They might sound similar, but they are not the same. B2B loyalty vs. B2B retention is a distinction that can shape your marketing, sales, and service strategies. Retention focuses on keeping a client over time, […]

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