Building relationships, not channels, builds your business.
Your channel is made up of people who, oddly enough, like it when you treat them as such.
It goes without saying that your distribution channel ecosystem is a veritable obstacle course. They not only know it, they face it every day.
Motivating your channel partners to sell your products instead of your competitors’ is the primary challenge. We will achieve this by creating an emotional connection with the people responsible for selling your products and promoting your brand. This is a necessity, not a luxury.
Strengthening your business, inspiring your partners, and establishing a dynamic with them, builds lasting and profitable relationships with the channel.
- Are they as passionate about your company, its products, and its services as you are?
- Do they know how to communicate their passion, products, culture, and unique selling proposition without hesitation?
- Your products. Are they their first sales option?
The sole purpose of a channel program is to change the behaviors of those who make up the channel. If not, it is an expense, not an investment. Every company is different. We’ll find what works for you and turn your channel into a network of brand ambassadors. If we achieve that, the products will sell themselves.
It's Time To Create A Network Of Committed Partners
ANALYZE AND UNDERSTAND
Success depends on understanding the people that make up your channel, and for this, we will do a detailed analysis. Only then can we align our objectives with those of the participants.
DEVELOP
One of the keys to success is developing the program for your channels in full compliance with your business rules and making sure that we will operate within the established budget.
CONNECT
Perhaps the most delicate step. For a program to be successful, it requires engagement and participation. Connecting with participants is much more than just releasing a statement.
INFLUENCE
Every day, channels are exposed to more media. The mission is to maximize your message and influence what we are looking for: the behaviors that move your product in the channel.
SELL
That is the goal. Creating relationships, communicating better, understanding our channel – all of these are mechanisms. The goal is only one: increase market share and profitability.
REWARD
We reach the goal, we increase our value in the market, and it is time to reward. They have done what we have asked; it is time to fully fulfill our promise.
This is our promise to you:
We will create value for your company by creating solid relationships with your business partners.
Motivation
What really motivates the members of your channel? Every role in the channel is different. There are those who buy, who sell, who deliver, or who implement. Once we understand these roles, we develop practical and effective methodologies to increase the motivation and satisfaction of each of the channel members.
Training
People sell what they feel comfortable selling. The better they know your product, the better they can recommend it—and sell it—on the channel. What should we do so that these people want to train and get to know our products in depth? How are we going to transmit all this knowledge that we have?
Rewards
The reward matters; it is central to the success of the program. What is the perfect reward for each of those people who make up your channel? Whatever the answer, IncentivAction has it. Merchandise, travel, gift certificates, events, movies, everything. Whatever it takes for your partners to continue to improve their performance.
Take back control of your channel with proven solutions to help you drive the behaviors that will drive better results from your business partners.
We combine deep experience in channel solutions and strategy to create effective programs that use the science of behavioral economics to move the needle.
IncentivAction Rewards, our powerful awards platform, has everything you need to launch a program in record time. Or, make a switch to the path of spectacular results. It has it all, rewards, referrals, online and offline awards and most importantly, fixed prices to have complete budget control.
Do you need advice? The worst question is the one that’s never asked.
Learn the 10 best practices to build a successful Channel Incentive Program.
What to do, what not to do? How do we start? How do we improve?
A solid strategy for creating a great channel incentive program is key to success, and they don’t grow on trees. The ideas you already have are most certainly very good; they just need a little push.
We are here to help you, even if we don’t end up on a journey together. Initial advice is always free, and you will walk away with practical ideas.
Your success depends on the people that make up the channel.
A successful Channel Partner Program is not a fluke. It takes time to design, launch, and deliver the desired results.
And you must look for much more than just giving out sporadic rewards to your channel. It must be the source of a strong relationship between you and those who distribute your product.