It goes far beyond having a points program.
It's when we are able to deliver a truly awesome experience that makes them buy again.
And again. And again.
“We already have a points program,
What else should we be doing?””
A stronger bond between your brand and your best consumers drives growth and builds retention. That’s why we focus on interactions over transactions. Develop or maximize your existing programs, not only promoting your brand but also having a more strategic approach where the star of the interaction is your customers. Connect with them; don’t sell to them.
A loyalty program, an effort for consumers, is efficient only when we have managed to understand the people it is directed to. What do they react to, and what don’t they? What do they like? What do they like more? All loyalty, incentive, and promotional programs have this data stored and untapped.
If we exploit this data correctly, your business will grow with a fraction of the effort, commitment, and resources you invest today. It’s not magic; it’s science. It is the science of behavior and behavioral economics. Data fuels the decisions that drive innovation. This is how we create a journey that changes people’s behaviors and grows your business. If your program is not changing behaviors, then it’s, well, average.
And each interaction has its own challenges. Capture the initial attention of a potential client. Convince him to buy the product or service. Make repeat purchases, even when they are tempted by other brands (because they inevitably will be). May they speak well of us, and may they become our apostles and promoters. Each interaction requires a different approach and solution; we cannot paint everything the same color and with the same brush.
When clients receive more than what they paid for, through the experience of dealing with us, we eliminate that natural concern of looking for other options. No one looks for options when they are happy in a relationship.
And the benefits for the company will be so evident that it will not be difficult to understand the motivations of these people. Because it is about everyone involved being happy, calm, and, above all, seeing themselves as winners.
Happy customers are customers who increase their spending, buy more often, and are loyal for much longer. Let’s work together to identify unique touchpoints that drive behavior and increase customer loyalty like never before.
The relationship with your customers is much more than just transactions
ACQUIRE
In this phase, we focus on raising awareness among our potential buyers and promoting product trials. Awareness. Consideration. Proof. Here’s where we begin to sow the seeds of long-term loyalty.
NOURISH AND DEVELOP
Once our product has been tried, the relationship must be nurtured to turn that person into a regular consumer. Continuity. Induction. Growth. Here, we drive the desired behaviors of your most profitable customers.
RETENTION
Solidify and strengthen the relationships between your consumers and your brand. This is how people decide to stay with you, no matter what the competition offers. Recognize. Reward. Here is where we migrate from transactions to relationships, and relationships build businesses.
AMPLIFY
If we have done the job well, a loyal consumer is an ambassador of your brand and the best ally to promote your message and your products to potential buyers, with a credibility level money just can’t buy. Collaboration. Recommendation. Here is where we encourage social promotion.
This is our promise to you:
Increase your consumer base and strengthen your relationships with them.
one on one motivation
All people are motivated by something different. And we all have something in common: we want to be wowed. We want a detail that makes us feel truly special. That is exactly what we are going to build with you – a world of special details that motivate each of your clients and make them feel that it was made especially for them.
Simplicity
Save time and get results quickly and efficiently. In a matter of weeks, launch a loyalty solution on a powerful modular platform that adapts 100% to your company but, more importantly, adapts to what your consumers want. Programs that are simple to use, easy to understand, and deliver on their promises. Turn transactions into relationships.
Reward with impact
The reward, matters. We know what moves people. We draw on decades of experience, market knowledge, building relationships, and studying behaviors. Get better results with rewards that awaken positive emotions – emotions that generate the behaviors we look for in your customers. And make sure your customers never forget who generated those emotions.
Take control of your customer relationships, eliminate transactionality, and encourage personal interaction with proven solutions that will help you drive the behaviors that will generate better results for your customers.
IncentivAction Rewards, our powerful and robust loyalty platform, has everything you need to launch a program in record time. And everything that is needed at the base of a robust program: Rewarding, referrals, transaction verification, instant communications with customers, and, above all, the best plugin on the market, the IncentivAction team.
We will make customers’ interactions with you so pleasant that they have no desire to change, no matter what your competitors offer.
Do you need advice? The worst question is the one that’s never asked.
120,000 households, with more than 500,000 active participants. How is that level of participation achieved?
What to do, what not to do? How do we start? How do we improve?
A solid strategy for creating a great B2C loyalty or promotional program is key to success, and they don’t grow on trees. The ideas you already have are most certainly very good; they just need a little push.
We are here to help you, even if we don’t end up on a journey together. Initial advice is always free, and you will walk away with practical ideas.
It’s all about adding value.
A successful consumer program is not a fluke. It requires time to design, launch, and deliver what your consumers are looking for. Because if they do not perceive added value, they will not use the program.
In this case study, we tell you how a “traditional program,” with a fun twist, achieves spectacular results.