It goes way beyond just having a loyalty program.
It's when we're able to deliver a true loyalty experience that makes your B2B clients buy again.
And again.
“No, no. We are a company that sells B2B; we cannot have a loyalty program because we do not sell to consumers”
We hear this argument time and time again, and it is incorrect. The reality is that no one does business with companies; we all do business with people. It is people who choose us; it is people who buy from us; and it is people who should stand out for doing business with us.
Loyalty is not about points. It’s about making a point. The point being that we are, without a doubt, the best option for a company to want to continue doing business with you.
That’s why we focus on interactions over transactions. We build a stronger bond between your brand and your best customers to create preference and build lasting brand loyalty.
When clients receive more than what they paid for, through the experience of dealing with us, we eliminate that natural concern to look for other options. Nobody looks for options when they are happy in a relationship. And relationships are built with people who will end up becoming our champions, promoters, and advocates within a company.
And the benefits for the company will be so evident that it will not be difficult to understand the motivations of these people. Because it’s about everyone involved being happy, at ease, and, above all, seeing themselves as winners within their organizations.
Happy customers are customers who spend more, buy more often, and stay loyal longer.
The relationship with your customers is so much more than just transactions.
ANALYZE AND UNDERSTAND
Success hinges on understanding the people with whom your company interacts, and for this, we will do a detailed analysis. Only then can we align your objectives with those of your clients.
DEVELOP
One of the keys to success is to develop a program for your clients that fully complies with your business rules and theirs and also makes sure that we operate within the established budget.
RECOGNIZE
Your customers are flooded with new offers every day. We must ensure that our program generates the necessary influence to always remain current within the company and with all the people with whom we have contact.
REWARD
Here lies the biggest challenge: Rewarding people is relatively easy. But when those people belong to an organization, we have to make sure that the reward benefits the organization, not the person.
This is our promise to you:
We will create a relationship with your clients that will hardly ever be broken by your competitors.
Motivation
Corporate and personal motivations are not the same. What motivates a company to continue being your customers, in addition to your product or service, are the added values that you offer both to the company and to the people who work for it. Together with you, we will design a program that covers both fronts.
Relation
Save time and get results quickly and efficiently. In a matter of weeks, launch a B2B loyalty solution on a powerful modular platform that adapts 100% to your company. Increase awareness about your products, foster interaction, and turn transactional relationships into valuable, long-term partnerships.
Corporate Rewards
The reward matters. Especially when we talk about rewarding companies and not people. Leverage our expert strategists to determine the most effective rewards for your customers. Get better business results with rewards that ignite positive emotions and make your company the hero that achieved those emotions.
Take control of your customer relationships, eliminate transactionality, and encourage personal interaction with proven solutions to help you drive those behaviors that drive better results among your customers.
IncentivAction Rewards, our powerful loyalty platform, has everything you need to launch a program in record time. The sooner we take the focus off transactions and put it on added value, the sooner the relationship with our customers will change.
We will make your clients’ interactions with you so enjoyable that they have no desire to change, no matter what your competitors offer.
Do you need advice? The worst question is the one that’s never asked.
What are the key differences between Consumer Loyalty and B2B Loyalty?
What to do, what not to do? How do we start? How do we improve?
A solid strategy for creating a great B2B loyalty and incentive program is key to success, and they don’t grow on trees. The ideas you already have are most certainly very good; they just need a little push.
We are here to help you, even if we don’t end up on a journey together. Initial advice is always free, and you will walk away with practical ideas.
What are the key points that go into building a program geared towards B2B loyalty, made for the people who choose your company as the one to do business with?
How do they differentiate from traditional B2C programs? What key points can’t you miss?
Invest in building what will strengthen your business relationships.