Incentivizing Behavior vs. Transactions: What Really Drives Loyalty

Customer loyalty programs have become a common strategy for businesses aiming to retain clients and increase repeat engagement. But not all loyalty programs are built the same. Some reward customers simply for spending money, while others focus on encouraging specific behaviors—like referring to a friend, leaving a review, or completing a profile. These two approaches—transactional […]

Tagged Behavioral incentivesCustomer Loyalty ProgramsEmotional loyalty vs transactional loyaltyTransactional incentives