Why Gen Z Doesn’t Care About Points (And What They Want Instead)

Most loyalty programs still operate on a system built decades ago: spend more, earn more points, get a reward. But for Gen Z, that old system isn’t exciting anymore. This generation is different. They grew up with technology, constant personalization, and brands competing for their attention every day. When it comes to loyalty, Gen Z […]

From Vendor to Partner: Using Loyalty to Shift Your Client Dynamics

Every company wants long-term clients, but not every business knows how to build those lasting connections. When you simply deliver a product or service, people see you as a vendor. Clients may switch to a competitor for a small price cut or a faster delivery time. But when you focus on a client loyalty strategy, […]

Tagged Client engagement tacticsClient loyalty strategyCustomer relationship managementVendor to partner transformation