Why Client Retention is More Profitable than Acquisition?

Have you ever wondered what truly drives a business to success—bringing in new clients or keeping the existing ones happy? The debate between client retention vs acquisition is ongoing, but data shows that retention is the real winner. While customer acquisition sounds exciting, it comes with higher costs and risks. Retention, on the other hand, […]

Tagged Customer acquisition costCustomer Lifetime ValueCustomer retention strategiesImportance of repeat business