Setting SMART Sale Goals. Should They be Top-down or Bottom-up?

Do your sales goals align with your team’s capabilities or the company’s overall objectives?  Setting SMART sale goals—those that are Specific, Measurable, Attainable, Relevant, and Time-bound—is a critical step. It ensures that your sales efforts are not only effective but also aligned with your broader business strategy. However, when it comes to establishing these goals, […]