The Psychology Behind Effective Employee Engagement Programs

Introduction Employee engagement is one of the hottest topics in HR today. While it’s still a new concept for many businesses, the benefits of an engaged workforce are undeniable. An engaged employee tends to stay longer with your company and performs better than an employee who isn’t much invested. To be able to introduce effective […]

Why Discounts are Not Effective in Building Long-Term Relationships?

Introduction In the world of business, discounts are a quick strategy to attract customers. However, when it comes to building long-term relationships with customers, relying solely on discounts can be surprisingly ineffective. This blog explores why discounts may not be the best approach for sustainable customer relationship management and what strategies can better foster customer […]

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